Your support for Santa's Pick 2019
Christmas at the Races events
In 2019, Christmas at the Races celebrates its 13th season - over one million people and counting have attended a Christmas at the Races event to date! This season, the first event is on 1 November, with 36 events Nationwide across both equine Codes.
On average, 20% of guests at each Christmas at the Races event experiences their first time ever on a racecourse at a race meeting - this is a large audience who are new to racing and betting.
Through the Santa's pick promotion (the driver wearing the santa cap cover in each race), the industry looks to engage with those new to racing and encourage on-course participation by encouraging them to not just join in the party, but also to interact with the horse racing action on-track.
The Santa’s Pick promotion gives people an ‘easy pick’ for their bet, and engages them with racing, ultimately resulting in more bets placed on-course.
When a customer places a bet of $5 or more including a Santa’s Pick runner, they are handed an entry card with their betslip. They simply fill in their details on the card and drop it into an entry box on-course to go into the draw to win a dream trip for 2 to Singapore including a VIP experience at the Kranji Mile 2020!
This season, alike to previous seasons, we ask drivers, trainers and owners to support the initiative for the Clubs and industry by wearing the red Santa cap - this ensures the attendees at the event can follow the 'Santa's Pick' in each race, and engage with the action on-track.
Clubs make the Santa's Pick selections, and we would appreciate your support in ensuring each of the Santa’s Pick selections wear the Santa cap cover in each race.