Santa's Pick is back
The Christmas at the Races and Summer Festival franchises have been running for 12 and 13 years respectively and in this time, have welcomed more than two million guests to racecourses around the country. In 2017, more than 35 thousand guests experienced their first time ever on a racecourse which was 18% of the total attendance.
The Santa's Pick and Summer Selection promotions were created to help these first time racegoers to place a bet on course by identifying favourite horses with a distinctive helmet cover and saddle blanket for thoroughbred races. Santa's Pick will have a red helmet cover with a Santa's style pom pom, and a saddle blanket for Thoroughbred. The Summer selection will have a lime green version of these.
Although this may seem trivial, it engages those totally new to racing by encouraging them to participate in not just the party, but also to watch the horses racing. The helmet covers and blankets make it easy for first time race goers follow their horse during the race and help build their confidence in placing their first bets. Because we understand the importance of premiere races, these helmet covers are not worn during Black type or Group races however a favourite horse is still selected for these.
In the 2017/18 season, these betting promotions attracted almost 60,000 entries generating a massive $298,000 additional revenue across the totes.
This initiative is supported by all three racing codes and we ask for the support of owners and trainers to help engage the public with the sport of racing. Should you not wish to be part of this or have any questions, please email the Franchise Manager Hugh Devereux-Mack before 19 October 2018.